Kissmetrics’ post on authenticity opens with a powerful statement: Authentic businesses inspire and prosper. They “forge deeper connections” with their audiences and engage with them on an authentic level that transforms the interaction into an experience. According to author James T. Noble, this is a trend that will continue and spread throughout the digital and social marketing spheres. This article also delivers some stellar suggestions on how to achieve authenticity in your brand’s relationships with users and consumers.
Consumers today have forced a change in marketing. They are aware, savvy, discerning, and well-versed in the tactics marketers have used for generations to capture attention. In the digital age, transparency and a focus on content shows more heart and consideration for your audience than trying to sell to them.
Social media has become a large part of public relations, brand building, and advertising. Its influence has also revised approaches in other fields and industries as well. The conversation continues to change with the desires of social media users and designers. Here are some of our favorite tips and tricks to keep in mind for social media in 2016:
The all-new McFadden/Gavender website has been listed as one of the best new portfolio sites for February 2016 by Web Designer Depot. We are so honored to receive a shout out from this well-respected community hub for web design.