Search engine optimization (SEO) has taken off in the digital age of Google and the demand for immediate information. Brands are scrambling to get their page at the top of the results, hoping for more clicks, more impressions, and, ultimately, more revenue. Not only will good SEO bring more hits, customers, and target audience members, but it will also get your company on the map. However, an over-aggressive approach to SEO or a misuse of key words for the sole purpose of being at the top of search engine results will deteriorate your brand’s reputable internet presence.
When it comes to SEO, it is imperative to have a strategy. SEO is about marketing and business investments. It’s not enough to just have good content. In a recent Forbes article, writer Jayson DeMers says, “SEO is a long-term strategy, and you can’t be successful unless you have specific goals and targets.” For SEO, it’s about more than just what you put on your site. It requires tactful attention to details like entertainment value, site speed and security, social media likes and shares, and relevancy. To make SEO work for your brand, every aspect of it has to be addressed as a marketing tool.
Today, SEO is constantly evolving. While the origins link to its namesake and the simple task of optimizing for search, the concept is changing to include the latest technologies, social media sites, and paid searches. Choosing a firm that is experienced in utilizing SEO and adjusting to new trends will help your brand save money and reach your target.
According to the CEO of Infintech Designs in New Orleans, Brian Hong, “… a good SEO firm will look at new technologies and communications channels like social media, paid search, video distribution and others, then use all of them for their strengths … SEO these days is more than just optimizing for search, and an SEO firm that can only do that one thing is, in my opinion, not worth hiring.”
Finding a firm which will utilize SEO to its fullest potential will ultimately make the biggest impact on your digital presence. Learn how to take your brand further with the SEO experts at McFadden/Gavender.