This blog will discuss:
- How individuals deal with pre-crisis preparation and risk management
- Examples of poorly managed corporate crises
- Companies successfully navigating through a public relations disaster
- Steps needed to control the narrative
- How an advertising agency’s public relations and social media specialists can manage any crisis
You’re probably very good at your job. You have an abundance of knowledge, skill, expertise, and experience, and you can’t think of any part of your job in which you are deficient. But I can name one thing in which you’re woefully lacking, and you’ll agree. You’re lacking a sufficient amount of time to do all the things you need to do to satisfy your customers.
Growth hacking is a term currently being bandied about by marketing and advertising folk. It’s one of those phrases that the average person would have a hard time defining, even though the meanings of both words being used is clear. And yet, growth hacking is all the rage and if you talk to a marketing person, they’ll suggest it for your business. So … what the heck is growth hacking?