Category: Featured

Is Email Marketing Still Effective?

You send out emails announcing new products or sale events and, while email marketing is relatively inexpensive, you wonder how well it’s been working. This blog will look at why email is a great marketing and sales tool, and what companies can do to increase the effectiveness of any email campaign. 

How to Reach The Largest Demographic, Part I: Shifting the Focus to Gen Z

The natural course is that every generation has a period of influence before being replaced by a younger generation. Advertisers have ridden the ups and downs of this transference of influence for decades. Now, however, the biggest demographic in history is starting to exert its spending power, and companies need to be ready to cater to the quirky whims and desires of Gen Z if they want to stay profitable.

A Guide to Creating an Effective Landing Page

A good landing page can be one of the most productive ways of increasing sales for your business. Unfortunately, there’s a misconception that just about anything can be a landing page. Here are a few things that are not landing pages: homepages, “About” pages, and “Contact Us” pages. 

So, what is a landing page and what makes it such a valuable tool?

The Benefits of Starting a Podcast

Podcasts aren’t only for news and entertainment. They’re a valuable marketing tool that people can listen to in a car, bus, train or plane; while hiking, running, or biking; when drifting off to sleep or getting ready for work; and they’re one of the few ways that companies can develop a personal relationship with customers by speaking directly to them.

woman designing a responsive website

Tips for Improving Your Web Design

Why do some websites invite visitors to stay and make a purchase, while others can’t maintain a visitor’s interest for more than a few seconds? As with any other sales tool, it relies on the right combination of form and content. This blog will examine the good, the bad, and the ugly of web design.