You’re probably very good at your job. You have an abundance of knowledge, skill, expertise, and experience, and you can’t think of any part of your job in which you are deficient. But I can name one thing in which you’re woefully lacking, and you’ll agree. You’re lacking a sufficient amount of time to do all the things you need to do to satisfy your customers.
Growth hacking is a term currently being bandied about by marketing and advertising folk. It’s one of those phrases that the average person would have a hard time defining, even though the meanings of both words being used is clear. And yet, growth hacking is all the rage and if you talk to a marketing person, they’ll suggest it for your business. So … what the heck is growth hacking?
In the movie Amistad, Theodore Joadson is a defense lawyer representing illegally purchased slaves who are accused of mutiny and murder after causing an uprising on the ship that was bringing them from Africa to Cuba. Public opinion was against the kidnapped slaves, so Joadson asks an elderly John Quincy Adams for help. Adams asks Joadson, “What’s their story?” Joadson starts telling Adams that the group of men is from West Africa, when Adams interrupts, saying, “No … what is their story? You know what they are, but what you don’t know—and from what I can tell, haven’t bothered in the least to discover—is who they are.”
You hear about Search Engine Optimization (SEO) all the time. You know it’s important, but do you know how it affects your business? SEO increases the traffic that’s directed to your website through search engine results. There are steps a company can take to make those search engine results more favorable, but that requires a strategy. Does your company have an SEO strategy?