Brands looking to invest in influencer marketing have two options: User-Generated Content (UGC) creators and influencers. UGC creators are paid to create content that looks and feels like organic content, while influencers are contracted to create content that is tailored to their audience. One major difference between the two is that influencers must have an established community before partnering with a brand, whereas UGC creators do not need a following or post the content to their social feeds.
Today’s brands understand the power of “authentic” content and are taking advantage of it to drive sales and traffic. Whether authenticity is sourced from influencers, UGC creators, or a combination of both.
So, if you’re looking to get started, look no further than MG to do MORE with content creators.
It’s important to work with a professional content creator who stays in line with your brand and values while also creating fun and engaging content. Influencer marketing kits provide the best tools and guidance for working with an influencer and creating a successful campaign. They include everything you need to tailor your influencer kits including clear campaign objectives, guidelines, deliverables, and brand guidelines. Our Influencer Kits help you and your team of influencers create a relationship built on trust that ultimately increases brand awareness, conversions, and lifetime values of customers.
80% of marketers find influencers Effective or Very Effective in achieving their overall goals!
50% of millennials trust product recommendations from influencers.
38% of millennials trust product recommendations from celebrities.
a majority of marketers believe that influencer marketing attracts higher-quality customers to their business. This could be because social media users tend to be more affluent and more likely to recommend products to family and friends.
quality of customers acquired through influencer marketing
28% of millenials have bought a product through an in-app shop in the past three months and 26% have bought based on an influencer’s recommendation.
18% of Gen X have bought a product through an in-app shop in the past three months. The same number bought based on an influencer’s recommendation in that period.