hat is influencer marketing, and why is it valuable for brands?

Influencer marketing involves partnering with individuals who have a significant following and influence on social media platforms to promote your brand or products. Its value extends beyond reach and engagement, offering brands authentic word-of-mouth advertising, increased brand awareness, and long-term customer relationships.

How does influencer marketing compare to traditional advertising methods?

Unlike traditional advertising methods that often require significant investments in production and distribution, influencer marketing leverages the authenticity and reach of influencers to connect with target audiences more effectively and cost-efficiently.

What types of influencers does McFadden Gavender Advertising work with?

We work with a variety of influencers, ranging from micro-influencers with niche audiences to macro-influencers with larger followings. Each influencer is carefully selected based on their alignment with your brand values, target audience, and campaign objectives.

What is the difference between influencers and User-Generated Content (UGC) creators?

Influencers have an established community and create tailored content for their audience, while UGC creators are paid to produce content that resembles organic posts. Both types of content creators can be valuable for brands, depending on the campaign goals and target audience.

Can you help with influencer outreach and partnership management?

We handle influencer outreach, negotiation, and partnership management to ensure seamless collaborations and successful campaign execution. Our goal is to foster long-term relationships with influencers who align with your brand values and objectives.

How do you measure the success of influencer marketing campaigns?

We measure the success of influencer marketing campaigns through various metrics such as engagement rates, reach, conversions, and ROI. Additionally, we provide comprehensive reports and insights to evaluate the effectiveness of the campaign and make data-driven decisions for future strategies.

Leverage Influencer Marketing for Brand Growth

Influencers' value

The #1 mistake we see brands making is underestimating influencer’s value. Most brands confine influencer’s value to only stats like how many likes their post received or how many people they reached. An influencer’s value goes well beyond reach and engagement, providing brands with untapped opportunities. Influencers are modern-day word-of-mouth advertisers, who are able to tap into their audiences through original content, to leverage your brand’s awareness, consideration of your products/services, as well as creating buzz on social media. But don’t just think about the immediate results — think about the long-term value of having influencers promote your products on a regular basis. Influencers, utilizing affiliate marketing, offer incentives such as personalized discount codes to foster purchases. Additionally, brands can foster long-term influencer relationships through long-term ambassadors who in return utilize full product lines and remarket each month to their audiences. When it comes down to it, dollar to dollar, it’s more cost effective to leverage influencers for content creation than hiring out a studio/photographer.

Do MORE with influencers. Do MORE with MG

influencer vs UGC

Brands looking to invest in influencer marketing have two options: User-Generated Content (UGC) creators and influencers. UGC creators are paid to create content that looks and feels like organic content, while influencers are contracted to create content that is tailored to their audience. One major difference between the two is that influencers must have an established community before partnering with a brand, whereas UGC creators do not need a following or post the content to their social feeds.

Today’s brands understand the power of “authentic” content and are taking advantage of it to drive sales and traffic. Whether authenticity is sourced from influencers, UGC creators, or a combination of both.

So, if you’re looking to get started, look no further than MG to do MORE with content creators.

influencer marketing kits
(content partner kits)

It’s important to work with a professional content creator who stays in line with your brand and values while also creating fun and engaging content. Influencer marketing kits provide the best tools and guidance for working with an influencer and creating a successful campaign. They include everything you need to tailor your influencer kits including clear campaign objectives, guidelines, deliverables, and brand guidelines. Our Influencer Kits help you and your team of influencers create a relationship built on trust that ultimately increases brand awareness, conversions, and lifetime values of customers.

how effective
is influencer marketing

80% of marketers find influencers Effective or Very Effective in achieving their overall goals!

50% of millennials trust product recommendations from influencers.

38% of millennials trust product recommendations from celebrities.

attract better customers through influencer marketing

a majority of marketers believe that influencer marketing attracts higher-quality customers to their business. This could be because social media users tend to be more affluent and more likely to recommend products to family and friends.

quality of customers acquired through influencer marketing

millennials (ages 25-35)

28% of millenials have bought a product through an in-app shop in the past three months and 26% have bought based on an influencer’s recommendation.

gen X (ages 25-35)

18% of Gen X have bought a product through an in-app shop in the past three months. The same number bought based on an influencer’s recommendation in that period.