Over the past several decades, new technology has always replaced its predecessor. Video streaming replaced DVDs, which replaced VHS; digital audio files and streaming replaced CDs, which replaced cassettes and vinyl; iPods replaced the Walkman; cell phones replaced land lines; smartphones replaced dumb phones; and online news is in the process of replacing newspapers. Yet, through all these advancements and the obsolescence of many old technologies, radio and television have survived. Radio has been with us for nearly 100 years, and television debuted almost 80 years ago. Why are these tech dinosaurs still here?
It’s estimated that Americans are exposed to 5,000 advertisements per day. If you’re 30 years old, your brain has processed over 54 million ads. With that type of exposure, advertising is something with which we’re all familiar. We all know about advertising agencies too, thanks to shows like Mad Men. However, they say familiarity breeds contempt, and what many people think about advertising and ad agencies may be based on false impressions and fabricated ideas fraught with fiction and myth.
If you’re a business owner, do you advertise, or do you think advertising is a huge expense with uncertain results? Perhaps you’ve heard stories of companies grossly overpaying for a cheaply made TV commercial which only ran one time at 3 a.m. Of course, you don’t want the same thing to happen to you. Do you depend on word-of-mouth as your advertising medium of choice, and then find yourself wondering why your business isn’t doing better?
Ask 20 experts to predict the biggest trend in advertising for the upcoming year, and you’ll get 20 different answers. There are, however, three trends appearing on almost everyone’s list, and businesses who want to stay ahead of the competition should integrate them into their marketing strategy in 2017.
McFadden/Gavender is delighted to announce being named agency of record for Dave & Buster’s, and our role in the opening of their location at Tucson Marketplace at The Bridges.