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Why an Ad Agency Can Be Best for Your Business

If you’re a business owner, do you advertise, or do you think advertising is a huge expense with uncertain results? Perhaps you’ve heard stories of companies grossly overpaying for a cheaply made TV commercial which only ran one time at 3 a.m. Of course, you don’t want the same thing to happen to you. Do you depend on word-of-mouth as your advertising medium of choice, and then find yourself wondering why your business isn’t doing better?


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Marketing Trends to Watch

Ask 20 experts to predict the biggest trend in advertising for the upcoming year, and you’ll get 20 different answers. There are, however, three trends appearing on almost everyone’s list, and businesses who want to stay ahead of the competition should integrate them into their marketing strategy in 2017.



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Advertising in 2017 Will Require Agility

Years ago, advertising didn’t contain any element of immediacy. To get an ad in front of the public took time, whether the medium was print, a billboard, or a television/radio spot. Advertising was planned and purchased for the long term. For a company to respond to any event in a timely manner was nearly impossible. In the mid-90s, the internet, followed by the dawn of digital cameras, video, and printing, changed all that.