mg-blog-agilityadvertising

Advertising in 2017 Will Require Agility

Years ago, advertising didn’t contain any element of immediacy. To get an ad in front of the public took time, whether the medium was print, a billboard, or a television/radio spot. Advertising was planned and purchased for the long term. For a company to respond to any event in a timely manner was nearly impossible. In the mid-90s, the internet, followed by the dawn of digital cameras, video, and printing, changed all that.



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Finding and Using Influencers

Imagine that I own a company which makes ice cream. If I told you that I make the most wonderful ice cream in the world, you’d probably have some doubts about the objectivity of that opinion. If several complete strangers told you that I make the best ice cream in the world, you’d be more inclined to believe them. If Ben & Jerry—two authorities on the subject—told you that I make the best ice cream in the world, that opinion would be very believable. In that scenario, Ben & Jerry are authoritative opinion influencers.



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Identifying Reliable Content Sources

In 1996, Bill Gates uttered the oft-repeated phrase, “Content is king.” In the 20 years since, the web has expanded from about 100,000 websites to approximately one billion sites today. With all that information—and misinformation—it’s important that you have a strategy to ensure that the content on your website is from reliable sources.