How to Improve Your Ranking in a Voice Search

It was only eight years ago, on October 4, 2011, that Apple introduced Siri, the first mobile voice assistant. It seems like we’ve always been able to get directions, find a restaurant, make a call or send a text by just asking our smartphone’s voice assistant.


Advertising Fundamentals: Common Terms You Need to Know

Every profession has its own jargon—buzzwords used as shorthand, often using acronyms. One reason jargon is popular in almost every profession is for speed in communication. Unfortunately, jargon is also used to create a closed, hermetic environment where only those in the know can translate the jargon into meaningful terms.


Your Domain Authority Score and How To Improve It

You’ve probably wondered what your company would have to do to rank in the first position in a Google search. That’s pretty prime real estate considering that companies landing in the top spot have a 200% higher click-through rate than the company that shows up in the number-two spot. So how do companies get that spot?


How Will Your Company Use Revolutionary AI Technology?

You’re probably very good at your job. You have an abundance of knowledge, skill, expertise, and experience, and you can’t think of any part of your job in which you are deficient. But I can name one thing in which you’re woefully lacking, and you’ll agree. You’re lacking a sufficient amount of time to do all the things you need to do to satisfy your customers.


Predicting Marketing Trends for the Coming Year

It’s the end of another year, which means it’s a time when many companies like to predict marketing and advertising trends for the coming year. Back in January 2017, we predicted that video, chatbots, and personalization was going to be big that year, and our guess was arguably right on the money. Since the McFadden/Gavender prognosticators are clearly as good as any, we’re ready to reveal what will be the five hottest marketing and advertising trends in 2019.