mg-blog-marketingtrendstowatch

Marketing Trends to Watch

Ask 20 experts to predict the biggest trend in advertising for the upcoming year, and you’ll get 20 different answers. There are, however, three trends appearing on almost everyone’s list, and businesses who want to stay ahead of the competition should integrate them into their marketing strategy in 2017.



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Advertising in 2017 Will Require Agility

Years ago, advertising didn’t contain any element of immediacy. To get an ad in front of the public took time, whether the medium was print, a billboard, or a television/radio spot. Advertising was planned and purchased for the long term. For a company to respond to any event in a timely manner was nearly impossible. In the mid-90s, the internet, followed by the dawn of digital cameras, video, and printing, changed all that.



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Finding and Using Influencers

Imagine that I own a company which makes ice cream. If I told you that I make the most wonderful ice cream in the world, you’d probably have some doubts about the objectivity of that opinion. If several complete strangers told you that I make the best ice cream in the world, you’d be more inclined to believe them. If Ben & Jerry—two authorities on the subject—told you that I make the best ice cream in the world, that opinion would be very believable. In that scenario, Ben & Jerry are authoritative opinion influencers.