A few months ago, in July, we did a blog on the wealth of information that is available in Google Analytics. Even professionals whose job it is to analyze data, have more information available from Google Analytics than is possible to digest. The problem with data is knowing what to do with it.
Many people, as kids, had a goldfish. If you were one of those people, you probably have some perceptions of goldfish that may not be accurate. For example, you may remember your goldfish didn’t live for very long, or that few pets exhibit such a low level of intelligence, but neither of those are true.
It’s no myth that the internet has had a significant impact on business. If you want proof, go to your favorite once-bustling mall and see how many stores have vanished. In the last two years alone, here’s a list that shows a fraction of the retailers who have filed for bankruptcy in the last three years and have either gone out of business or have closed a majority of their stores: