You’re probably very good at your job. You have an abundance of knowledge, skill, expertise, and experience, and you can’t think of any part of your job in which you are deficient. But I can name one thing in which you’re woefully lacking, and you’ll agree. You’re lacking a sufficient amount of time to do all the things you need to do to satisfy your customers.
It’s the end of another year, which means it’s a time when many companies like to predict marketing and advertising trends for the coming year. Back in January 2017, we predicted that video, chatbots, and personalization was going to be big that year, and our guess was arguably right on the money. Since the McFadden/Gavender prognosticators are clearly as good as any, we’re ready to reveal what will be the five hottest marketing and advertising trends in 2019.
Growth hacking is a term currently being bandied about by marketing and advertising folk. It’s one of those phrases that the average person would have a hard time defining, even though the meanings of both words being used is clear. And yet, growth hacking is all the rage and if you talk to a marketing person, they’ll suggest it for your business. So … what the heck is growth hacking?
Marketing managers have a lot of options in for marketing tactics, which can make creating a cohesive marketing strategy difficult. Where should a company’s limited number of advertising dollars go? Should a marketing plan focus on web ads, email, mobile, social media, direct mail, print media, radio, TV, or pay-per-click? The answer is yes—all of them.