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industry insights

Web Video: How to Stay Current Using the Biggest Web Trend

How to Stay Current with the Surge in Video

Don’t you love statistics? Everyday things that we never even think about can suddenly seem amazing when given as a statistic. For example, you may not think you talk on the phone much, but the average American spends six months of their life talking on the phone. And the next

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Improve Your Google Ranking for Those Using Voice Search

How to Improve Your Ranking in a Voice Search

It was only eight years ago, on October 4, 2011, that Apple introduced Siri, the first mobile voice assistant. It seems like we’ve always been able to get directions, find a restaurant, make a call or send a text by just asking our smartphone’s voice assistant.

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Advertising Fundimentals—We Define the Jargon and Buzzwords

Advertising Fundamentals: Common Terms You Need to Know

Every profession has its own jargon—buzzwords used as shorthand, often using acronyms. One reason jargon is popular in almost every profession is for speed in communication. Unfortunately, jargon is also used to create a closed, hermetic environment where only those in the know can translate the jargon into meaningful terms.

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domain authority score

Your Domain Authority Score and How To Improve It

You’ve probably wondered what your company would have to do to rank in the first position in a Google search. That’s pretty prime real estate considering that companies landing in the top spot have a 200% higher click-through rate than the company that shows up in the number-two spot. So

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