McFadden/Gavender Wins Addy Award for SweetLeaf® One Sweet Change Video

03.14.18 Posted in Featured, Featured Clients, News

McFadden/Gavender recently became the proud recipient of another national award. For a video we created for SweetLeaf® Stevia Sweetener’s One Sweet Change ad campaign, we received an ADDY Award from the American Advertising Federation. This prestigious award annually attracts 40,000 entries from across the country, and winning is an honor that everyone in the company happily shares.

Is the Age of Influencers Coming to an End?

12.8.17 Posted in Advertising, Featured, Social Media

There are those who think when the government regulates business, it stifles productivity. Others think regulations protect us all from unscrupulous companies that would sell horse meat labeled as prime rib. The internet—home to Lonelygirl15, Craigslist, internet dating, and fake news—has never lent itself to regulation. The Federal Trade Commission (FTC), however, has recently taken notice of this lawless landscape and is trying to bring at least a semblance of accountability to one area of the internet.