Growth hacking is a term currently being bandied about by marketing and advertising folk. It’s one of those phrases that the average person would have a hard time defining, even though the meanings of both words being used is clear. And yet, growth hacking is all the rage and if
Marketing managers have a lot of options in for marketing tactics, which can make creating a cohesive marketing strategy difficult. Where should a company’s limited number of advertising dollars go? Should a marketing plan focus on web ads, email, mobile, social media, direct mail, print media, radio, TV, or pay-per-click?
In the movie Amistad, Theodore Joadson is a defense lawyer representing illegally purchased slaves who are accused of mutiny and murder after causing an uprising on the ship that was bringing them from Africa to Cuba. Public opinion was against the kidnapped slaves, so Joadson asks an elderly John Quincy
You hear about Search Engine Optimization (SEO) all the time. You know it’s important, but do you know how it affects your business? SEO increases the traffic that’s directed to your website through search engine results. There are steps a company can take to make those search engine results more
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