Advertising Ethics

Do you have a positive view of advertising? Do you think ads are honest and informative, or do you think that claims made in ads are exaggerated, inflated, or just plain untrue? Advertising often gets a bad rap, that can sometimes be deserved.


Creativity + Data = Content Marketing

Creativity vs. data, right brain vs. left brain—what should guide your advertising strategy?

Years ago, advertising was completely creative. The characters in Mad Men never discussed algorithms, biometrics, or clickstream analytics. They discussed ideas, conveyed through words and graphics.


How are Radio and Television Still a Thing?

Over the past several decades, new technology has always replaced its predecessor. Video streaming replaced DVDs, which replaced VHS; digital audio files and streaming replaced CDs, which replaced cassettes and vinyl; iPods replaced the Walkman; cell phones replaced land lines; smartphones replaced dumb phones; and online news is in the process of replacing newspapers. Yet, through all these advancements and the obsolescence of many old technologies, radio and television have survived. Radio has been with us for nearly 100 years, and television debuted almost 80 years ago. Why are these tech dinosaurs still here?