Advertising Ethics

Do you have a positive view of advertising? Do you think ads are honest and informative, or do you think that claims made in ads are exaggerated, inflated, or just plain untrue? Advertising often gets a bad rap, that can sometimes be deserved.


Creativity + Data = Content Marketing

Creativity vs. data, right brain vs. left brain—what should guide your advertising strategy?

Years ago, advertising was completely creative. The characters in Mad Men never discussed algorithms, biometrics, or clickstream analytics. They discussed ideas, conveyed through words and graphics.


How are Radio and Television Still a Thing?

Over the past several decades, new technology has always replaced its predecessor. Video streaming replaced DVDs, which replaced VHS; digital audio files and streaming replaced CDs, which replaced cassettes and vinyl; iPods replaced the Walkman; cell phones replaced land lines; smartphones replaced dumb phones; and online news is in the process of replacing newspapers. Yet, through all these advancements and the obsolescence of many old technologies, radio and television have survived. Radio has been with us for nearly 100 years, and television debuted almost 80 years ago. Why are these tech dinosaurs still here?


Debunking Five Advertising Myths

It’s estimated that Americans are exposed to 5,000 advertisements per day. If you’re 30 years old, your brain has processed over 54 million ads. With that type of exposure, advertising is something with which we’re all familiar. We all know about advertising agencies too, thanks to shows like Mad Men. However, they say familiarity breeds contempt, and what many people think about advertising and ad agencies may be based on false impressions and fabricated ideas fraught with fiction and myth.


Why an Ad Agency Can Be Best for Your Business

If you’re a business owner, do you advertise, or do you think advertising is a huge expense with uncertain results? Perhaps you’ve heard stories of companies grossly overpaying for a cheaply made TV commercial which only ran one time at 3 a.m. Of course, you don’t want the same thing to happen to you. Do you depend on word-of-mouth as your advertising medium of choice, and then find yourself wondering why your business isn’t doing better?