You hear about Search Engine Optimization (SEO) all the time. You know it’s important, but do you know how it affects your business? SEO increases the traffic that’s directed to your website through search engine results. There are steps a company can take to make those search engine results more favorable, but that requires a strategy. Does your company have an SEO strategy?
Twenty years ago, the internet was only five years old, and was still a bit of a curiosity. In 1998, there was no Facebook and Google was a startup. Amazon had a web presence, but they just sold books. Back in the days when AOL ruled, if your company had a website, you were on the cutting edge. In the early years of the internet, websites were more of a vanity item than a marketing tool.
Businesses have become very interested in content marketing. The frequency at which the term content marketing is searched, has increased more than ten-fold in the past decade. What is content marketing and why is it such an important tactic to attract customers and make sales?
They say time flies and that’s especially true when it comes to the amount of time you have to connect with someone who arrives at your website’s landing page. The opportunity to grab a visitor’s attention lasts for 2-5 seconds before they go elsewhere, perhaps to your competitor’s website. That’s why it’s so important to create a landing page which grabs attention and keeps it.