You’ve probably wondered what your company would have to do to rank in the first position in a Google search. That’s pretty prime real estate considering that companies landing in the top spot have a 200% higher click-through rate than the company that shows up in the number-two spot. So how do companies get that spot?
It’s the end of another year, which means it’s a time when many companies like to predict marketing and advertising trends for the coming year. Back in January 2017, we predicted that video, chatbots, and personalization was going to be big that year, and our guess was arguably right on the money. Since the McFadden/Gavender prognosticators are clearly as good as any, we’re ready to reveal what will be the five hottest marketing and advertising trends in 2019.
You hear about Search Engine Optimization (SEO) all the time. You know it’s important, but do you know how it affects your business? SEO increases the traffic that’s directed to your website through search engine results. There are steps a company can take to make those search engine results more favorable, but that requires a strategy. Does your company have an SEO strategy?
Twenty years ago, the internet was only five years old, and was still a bit of a curiosity. In 1998, there was no Facebook and Google was a startup. Amazon had a web presence, but they just sold books. Back in the days when AOL ruled, if your company had a website, you were on the cutting edge. In the early years of the internet, websites were more of a vanity item than a marketing tool.
Businesses have become very interested in content marketing. The frequency at which the term content marketing is searched, has increased more than ten-fold in the past decade. What is content marketing and why is it such an important tactic to attract customers and make sales?