There are 2.3 billion social media users in the world today. With such an enormous audience, content marketing online is more essential than ever. As temperatures heat up during the summer months, your social media presence needs to be just as hot. Summer is the season to build relationships with your target audience and ensure your message is heard. Nearly 65 percent of brands plan to increase their influencer marketing budget this year. Don’t fall behind—push your brand further.
For Throwback Thursday, we’re looking back at seminal works in new media theory.
Convergence is not a new theory. It has been around for more than a decade. Henry Jenkins’ oft cited work Convergence Culture: Where Old and New Media Collide was published in 2006.
The outcry for authenticity arises from an ingrained and cultivated skepticism propagated in an environment rife with advertising and marketing messages. People today are aware of the tactics utilized by persuaders from all fields. While consumers are still susceptible to this type of messaging, no matter how adamantly individuals may claim the contrary, people are overwhelmingly more skeptical today than in previous generations.
The American Advertising Federation Tucson hosted its 35th Annual ADDY Awards® this past weekend and McFadden/Gavender was honored with two awards for work done in 2015. With more than 200 industry peers in attendance, the M/G team took home a Silver ADDY for the packaging campaign of SweetLeaf® Liquid Stevia Sweet Drops™ 50ml, as well as the Silver ADDY for Sweet Drops 50ml packaging as a single unit.
McFadden/Gavender is incredibly proud to be a part of another exciting product launch with our client Icelandic Glacial. This past weekend, at Natural Products Expo West in Anaheim, Icelandic debuted their all-new still and sparkling waters, now in glass bottles for the first time and designed by the creative team at McFadden/Gavender. The new design, featuring a metal cap and the brand’s signature sculpted bottle neck, was well-received by Expo attendees who were wowed by the new look and function, along with the clean, crisp taste of the water.