Search engine optimization (SEO) has taken off in the digital age of Google and the demand for immediate information. Brands are scrambling to get their page at the top of the results, hoping for more clicks, more impressions, and, ultimately, more revenue. Not only will good SEO bring more hits, customers, and target audience members, but it will also get your company on the map. However, an over-aggressive approach to SEO or a misuse of key words for the sole purpose of being at the top of search engine results will deteriorate your brand’s reputable internet presence.
When developing a brand website, it can feel like the costs of creating a site outweigh the benefits. Maintaining a web presence can be an expense but with heavy traffic brought in by search engine optimization (SEO), websites become an essential tool for marketing and business success rather than a financial and time-consuming burden. However, attempting SEO without a plan or with an overly aggressive approach can limit your chances of achieving, and maintaining, a spot on the top of the search engine results for your site.
When it comes to marketing, event marketing is an oldie but goodie. While digital and experiential marketing have taken over as primary tactics to reach an audience, event marketing is a staple to get face-to-face interactions between a brand and its consumers. Make the most out of your event with pro tips and tricks for significant marketing impact.
Working in 21st-century conditions creates a unique challenge for public relations specialists. The digital world is fast-paced and cluttered, the spotlight is quick to jump from brand to brand, and crisis management has to be immediate and effective. Today, innovative communications and quality relationships with both the media and the public is essential for PR success. While staying relevant can be difficult, with the right PR team and expertise, keeping your brand in the best light is possible.