A quarter of a century ago, the internet was a year old and there weren’t any commercial websites. Here’s what the very first web page looked like, in all its primitive, minimalist glory:
Over the past several decades, new technology has always replaced its predecessor. Video streaming replaced DVDs, which replaced VHS; digital audio files and streaming replaced CDs, which replaced cassettes and vinyl; iPods replaced the Walkman; cell phones replaced land lines; smartphones replaced dumb phones; and online news is in the process of replacing newspapers. Yet, through all these advancements and the obsolescence of many old technologies, radio and television have survived. Radio has been with us for nearly 100 years, and television debuted almost 80 years ago. Why are these tech dinosaurs still here?
It’s estimated that Americans are exposed to 5,000 advertisements per day. If you’re 30 years old, your brain has processed over 54 million ads. With that type of exposure, advertising is something with which we’re all familiar. We all know about advertising agencies too, thanks to shows like Mad Men. However, they say familiarity breeds contempt, and what many people think about advertising and ad agencies may be based on false impressions and fabricated ideas fraught with fiction and myth.