When developing a brand website, it can feel like the costs of creating a site outweigh the benefits. Maintaining a web presence can be an expense but with heavy traffic brought in by search engine optimization (SEO), websites become an essential tool for marketing and business success rather than a financial and time-consuming burden. However, attempting SEO without a plan or with an overly aggressive approach can limit your chances of achieving, and maintaining, a spot on the top of the search engine results for your site.

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