When developing a brand website, it can feel like the costs of creating a site outweigh the benefits. Maintaining a web presence can be an expense but with heavy traffic brought in by search engine optimization (SEO), websites become an essential tool for marketing and business success rather than a financial and time-consuming burden. However, attempting SEO without a plan or with an overly aggressive approach can limit your chances of achieving, and maintaining, a spot on the top of the search engine results for your site.
We’re not going to waste your time telling you why you need Search Engine Optimization (SEO), but we will start by letting you know that almost 60% of search engine traffic goes to websites in the top three results, more than 36% of that traffic goes to the top result and more than 75% of Google users will never go beyond the first page of results! This means placing a website in the top results can be the difference between success and failure for a company.