Virtual reality has sparked imaginations for decades, whether the interest spawned from science fiction or the recent influx of VR gear on the market, it is capturing interest all over. In early February, AltspaceVR launched a virtual world for Samsung’s Gear VR with more than a dozen spaces each hosting events throughout the day. Users are playing party games together, attending comedy shows and concerts, participating in storytelling events, meditating, and even getting together for Dungeons & Dragons.
Together, with our prestigious client, Icelandic Glacial Natural Spring Water, we published a creatively driven ad that is now appearing in the top women’s fashion magazines nationwide. Collectively collaborating for an effective concept that complements the water brands success, the message of leveraging the natural beauty of Iceland’s legendary landscape and natural resource ultimately came across in the eye-catching advertisement.