When developing a brand website, it can feel like the costs of creating a site outweigh the benefits. Maintaining a web presence can be an expense but with heavy traffic brought in by search engine optimization (SEO), websites become an essential tool for marketing and business success rather than a
When it comes to marketing, event marketing is an oldie but goodie. While digital and experiential marketing have taken over as primary tactics to reach an audience, event marketing is a staple to get face-to-face interactions between a brand and its consumers. Make the most out of your event with
Although it is unclear whether Ivy Lee, best known for his work with the Rockefeller family, or Edward Bernays, often called the “Father of Public Relations,” was the founder of modern PR, their influence remains palpable today.
Working in 21st-century conditions creates a unique challenge for public relations specialists. The digital world is fast-paced and cluttered, the spotlight is quick to jump from brand to brand, and crisis management has to be immediate and effective. Today, innovative communications and quality relationships with both the media and the
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