Together, with our prestigious client, Icelandic Glacial Natural Spring Water, we published a creatively driven ad that is now appearing in the top women’s fashion magazines nationwide. Collectively collaborating for an effective concept that complements the water brands success, the message of leveraging the natural beauty of Iceland’s legendary landscape and natural resource ultimately came across in the eye-catching advertisement.
The 32nd Annual ADDY awards hosted by The American Advertising Federation Tucson were a huge success this year. The ADDY Awards are the advertising industry’s largest competition, attracting more than 50,000 entries every year. This competition recognizes and rewards creative excellence in the art of advertising. At the end of the night, McFadden/Gavender came home with a Silver ADDY for Westward Look Wyndham Grand Resort and Spa’s website design, Silver ADDY for a direct marketing piece for Sprouts Farmers Market, Gold for a Sprouts television commercial and Best of Show for Broadcast for the Sprouts commercial.
A trade show can be the most important thing you do all year, but it is not an inexpensive commitment. How can you make your investment pay off, not only in terms of sales but in precious face-to-face time?
With top food and grocery shows coming up – including the produce industry’s Fresh Summit (Oct. 18-20), the natural industry’s Supply Side West (Nov. 12-16) and Expo West (March 6-9), Winter Fancy Food (Jan. 19-21), and Summer Fancy Food (June 29-July 1) – here are some tips from years of experience from all of us at McFadden/Gavender.