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industry insights

Advertising in 2017 Will Require Agility

Years ago, advertising didn’t contain any element of immediacy. To get an ad in front of the public took time, whether the medium was print, a billboard, or a television/radio spot. Advertising was planned and purchased for the long term. For a company to respond to any event in a

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Finding and Using Influencers

Imagine that I own a company which makes ice cream. If I told you that I make the most wonderful ice cream in the world, you’d probably have some doubts about the objectivity of that opinion. If several complete strangers told you that I make the best ice cream in

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M/G’s Newest Web Design is a Stunner

The latest digital work of art from the McFadden/Gavender team is the all-new Westin La Paloma Resort & Spa website. The redesigned and improved site captures attention with large-scale and high-quality images, minimal text, and simplified navigation.

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