Super Bowl commercials have become a category all to themselves.
The 50 commercials that air during the big game are as anticipated as the main event itself.
Since the 80s, Super Bowl advertising has changed, with ads moving from standalone spots to anchors of extended campaigns. Social media plays a part in increasing that hype and becoming the hub where viewers watch these commercials again, discuss them, share their opinions with each other, and interact with the brands featured. It also stands to become a place where new ads and marketing strategies targeting viewers will arise.
Here’s a look at some of the ways Super Bowl marketers are preparing for the influx:
Are Marketer’s Ready for the Cross-Device Super Bowl?
An article on the benefits of teaming social media and traditional advertising:
Super Bowl Ads & the ROI Gap: How Social Activation Measurably Grows Business Outcomes