Category: Social Media


Predicting 5 Marketing Trends for the Coming Year

Predicting 5 Marketing Trends for the Coming Year

It’s the end of another year, which means it’s a time when many companies like to predict marketing and advertising trends for the coming year. Back in January 2017, we predicted that video, chatbots, and personalization was going to be big that year, and our guess was arguably right on the money. Since the McFadden/Gavender prognosticators are clearly as good as any, we’re ready to reveal what will be the five hottest marketing and advertising trends in 2019.



Is the Age of Influencers Coming to an End?

There are those who think when the government regulates business, it stifles productivity. Others think regulations protect us all from unscrupulous companies that would sell horse meat labeled as prime rib. The internet—home to Lonelygirl15, Craigslist, internet dating, and fake news—has never lent itself to regulation. The Federal Trade Commission (FTC), however, has recently taken notice of this lawless landscape and is trying to bring at least a semblance of accountability to one area of the internet.