Every profession has its own jargon—buzzwords used as shorthand, often using acronyms. One reason jargon is popular in almost every profession is for speed in communication. Unfortunately, jargon is also used to create a closed, hermetic environment where only those in the know can translate the jargon into meaningful terms.
You’ve probably wondered what your company would have to do to rank in the first position in a Google search. That’s pretty prime real estate considering that companies landing in the top spot have a 200% higher click-through rate than the company that shows up in the number-two spot. So
If you don’t currently implement video in some aspect of your advertising or marketing strategy, here are some facts to mull over:
In the movie Amistad, Theodore Joadson is a defense lawyer representing illegally purchased slaves who are accused of mutiny and murder after causing an uprising on the ship that was bringing them from Africa to Cuba. Public opinion was against the kidnapped slaves, so Joadson asks an elderly John Quincy
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