Repetition in online advertising helps create familiarity and comfort. It also reenforces messaging and creates confidence, all of which are essential for building brand trust and supporting conversion. According to Medium, a person needs to encounter a consistent message seven times before taking action. Our brains are wired to favor
Audiences are scrolling quickly and deciding within seconds what to engage with. Brands need to capture interest immediately to stay relevant. How Short Are Our Attention Spans? For many years, it was taken for granted that the length of time people could pay attention to a movie being shown in
User-generated content (UGC) refers to content created by everyday users, distinct from content posted by brands, agencies, or paid partners. According to eMarketer, 70% of Gen Z consumers consider UGC a significant factor in their purchasing decisions, while 60% of all consumers perceive UGC as the most authentic form of
There can be a lot of guesswork involved in trying to figure out how to appeal to the ranking algorithms of various platforms. Google alone has 200 ranking factors. What can be done to increase visibility in such a complex system? How Do Algorithms Control Visibility? Content isn’t really shown
© ALL RIGHTS RESERVED mcfadden gavender advertising
