Category: Advertising

How To Get Customers’ Attention In Under Six Seconds

Many people, as kids, had a goldfish. If you were one of those people, you probably have some perceptions of goldfish that may not be accurate. For example, you may remember your goldfish didn’t live for very long, or that few pets exhibit such a low level of intelligence, but neither of those are true.




How to Improve Your Ranking in a Voice Search

It was only eight years ago, on October 4, 2011, that Apple introduced Siri, the first mobile voice assistant. It seems like we’ve always been able to get directions, find a restaurant, make a call or send a text by just asking our smartphone’s voice assistant.


Advertising Fundamentals: Common Terms You Need to Know

Every profession has its own jargon—buzzwords used as shorthand, often using acronyms. One reason jargon is popular in almost every profession is for speed in communication. Unfortunately, jargon is also used to create a closed, hermetic environment where only those in the know can translate the jargon into meaningful terms.