Every profession has its own jargon—buzzwords used as shorthand, often using acronyms. One reason jargon is popular in almost every profession is for speed in communication. Unfortunately, jargon is also used to create a closed, hermetic environment where only those in the know can translate the jargon into meaningful terms.
You’ve probably wondered what your company would have to do to rank in the first position in a Google search. That’s pretty prime real estate considering that companies landing in the top spot have a 200% higher click-through rate than the company that shows up in the number-two spot. So how do companies get that spot? It has everything to do with your domain authority score.
In the movie Amistad, Theodore Joadson is a defense lawyer representing illegally purchased slaves who are accused of mutiny and murder after causing an uprising on the ship that was bringing them from Africa to Cuba. Public opinion was against the kidnapped slaves, so Joadson asks an elderly John Quincy Adams for help. Adams asks Joadson, “What’s their story?” Joadson starts telling Adams that the group of men is from West Africa, when Adams interrupts, saying, “No … what is their story? You know what they are, but what you don’t know—and from what I can tell, haven’t bothered in the least to discover—is who they are.”