Category: Advertising

Learn How to Get a Customer's Attention in Under Six Seconds

How To Get Customers’ Attention In Under Six Seconds

Many people, as kids, had a goldfish. If you were one of those people, you probably have some perceptions of goldfish that may not be accurate. For example, you may remember your goldfish didn’t live for very long, or that few pets exhibit such a low level of intelligence, but neither of those are true.

Advertising Fundimentals—We Define the Jargon and Buzzwords

Advertising Fundamentals: Common Terms You Need to Know

Every profession has its own jargon—buzzwords used as shorthand, often using acronyms. One reason jargon is popular in almost every profession is for speed in communication. Unfortunately, jargon is also used to create a closed, hermetic environment where only those in the know can translate the jargon into meaningful terms.