If you’re a business owner, do you advertise, or do you think advertising is a huge expense with uncertain results? Perhaps you’ve heard stories of companies grossly overpaying for a cheaply made TV commercial which only ran one time at 3 a.m. Of course, you don’t want the same thing to happen to you. Do you depend on word-of-mouth as your advertising medium of choice, and then find yourself wondering why your business isn’t doing better?

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