It’s not uncommon for companies to create a collection of ads, giveaways, or events that appear to be relatively successful. While these random tactics may yield short-term results, they don’t truly advance the company’s objectives. Instead, a strategic approach is required to achieve the company’s goals. According to Asana, a
There have been many studies showing that most people are visually oriented, which means they rely on their eyes to understand and retain information. Just look at the popularity of TikTok, Instagram, Snapchat, and YouTube, which are all visually based platforms. Knowing that, it would be easy for companies to
On February 9, 2025, Super Bowl LIX reached a global audience of 191-million people, with 127.7-million of those viewers living in the United States. If you were lucky enough to snag a 30-second advertising spot during the game, it would have cost about $8 million. That’s probably more money than
There was a time in the history of search engines, when keywords were everything. As an example, a story told by the website SEO says that search engine optimization had its start back in the pre-Google days of 1995, when the once-popular band, Jefferson Starship, complained that in doing a
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