Make your connection
We’ll get them talking. Our PR team is a media matchmaking powerhouse! Those are not our words; these are the words of our clients. Our team works with local, national, international, trade, and mainstream media outlets, such as NBC News, CNN, FOX, Reuters, AP, and The Wall Street Journal, just to name a few. We’ll manage your brand’s image every step of the way, making sure that when you’re in the spotlight, you’re featured in the best light.
- Public Relations
- Our public relations team ensures your brand reaches the right audience.
- Media Monitoring
- We create a targeted media contact list just for your brand, containing influential publications across all platforms, and follow up on each release, while simultaneously securing interviews.
- We are pros at managing every detail for events of all sizes, from theme to guest lists and décor; we understand how events relate to revenue and work diligently to attract media interest and attendance.
- Promotions/Guerilla Marketing
- It’s not just about spreading news, but CREATING it. To make a true impact, our guerilla and experiential campaigns get your message into consumers’ heads and your products into their hands.
- Community Relations
- We will connect with non-profits to ensure a good fit for your brand, which creates lasting partnerships and positive promotion for your brand image.
- Crisis Management
- Sometimes bad things happen. Our solutions-minded team possesses the preparation and problem-solving skills to keep a negative situation from snowballing.
- Awards can be a significant way to show product credibility and a leading edge in the industry. McFadden/Gavender helps you build brand bragging rights.
- Influencer Marketing
It’s been shown that 92% of consumers trust an influencer’s blog more than they trust an advertisement or celebrity endorsement, and 94% trust them more than a friend or family member. Influencer blogs are a force to be reckoned with—top health and wellness blogs receive hundreds of thousands of visitors per month. They also provide a great ROI: For every $1 an advertiser spends on an influencer, there is a $7.65 return.
McFadden/Gavender cultivates relationships with influencers. We’ll get them interested in your brand, giving you a team of loyal ambassadors who will keep you in forefront of their online conversations, and will encourage their followers to purchase your product.