It’s estimated that Americans are exposed to 5,000 advertisements per day. If you’re 30 years old, your brain has processed over 54 million ads. With that type of exposure, advertising is something with which we’re all familiar. We all know about advertising agencies too, thanks to shows like Mad Men.
Years ago, advertising didn’t contain any element of immediacy. To get an ad in front of the public took time, whether the medium was print, a billboard, or a television/radio spot. Advertising was planned and purchased for the long term. For a company to respond to any event in a
Imagine that I own a company which makes ice cream. If I told you that I make the most wonderful ice cream in the world, you’d probably have some doubts about the objectivity of that opinion. If several complete strangers told you that I make the best ice cream in
When it comes to marketing, event marketing is an oldie but goodie. While digital and experiential marketing have taken over as primary tactics to reach an audience, event marketing is a staple to get face-to-face interactions between a brand and its consumers. Make the most out of your event with
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