Working in 21st-century conditions creates a unique challenge for public relations specialists. The digital world is fast-paced and cluttered, the spotlight is quick to jump from brand to brand, and crisis management has to be immediate and effective. Today, innovative communications and quality relationships with both the media and the public is essential for PR success. While staying relevant can be difficult, with the right PR team and expertise, keeping your brand in the best light is possible.
The outcry for authenticity arises from an ingrained and cultivated skepticism propagated in an environment rife with advertising and marketing messages. People today are aware of the tactics utilized by persuaders from all fields. While consumers are still susceptible to this type of messaging, no matter how adamantly individuals may claim the contrary, people are overwhelmingly more skeptical today than in previous generations.
A trade show can be the most important thing you do all year, but it is not an inexpensive commitment. How can you make your investment pay off, not only in terms of sales but in precious face-to-face time?
With top food and grocery shows coming up – including the produce industry’s Fresh Summit (Oct. 18-20), the natural industry’s Supply Side West (Nov. 12-16) and Expo West (March 6-9), Winter Fancy Food (Jan. 19-21), and Summer Fancy Food (June 29-July 1) – here are some tips from years of experience from all of us at McFadden/Gavender.
Is your company considering a big grand opening event or do you already have one in the works? Let us share a few things before you tackle this job. Your main goal with celebrating a grand opening is to reach out to the community and get its attention. A business has great potential if it has the support of the local community.