A quarter of a century ago, the internet was a year old and there weren’t any commercial websites. Here’s what the very first web page looked like, in all its primitive, minimalist glory:
Ask 20 experts to predict the biggest trend in advertising for the upcoming year, and you’ll get 20 different answers. There are, however, three trends appearing on almost everyone’s list, and businesses who want to stay ahead of the competition should integrate them into their marketing strategy in 2017.
The latest digital work of art from the McFadden/Gavender team is the all-new Westin La Paloma Resort & Spa website. The redesigned and improved site captures attention with large-scale and high-quality images, minimal text, and simplified navigation.
In 1996, Bill Gates uttered the oft-repeated phrase, “Content is king.” In the 20 years since, the web has expanded from about 100,000 websites to approximately one billion sites today. With all that information—and misinformation—it’s important that you have a strategy to ensure that the content on your website is from reliable sources.
They say time flies and that’s especially true when it comes to the amount of time you have to connect with someone who arrives at your website’s landing page. The opportunity to grab a visitor’s attention lasts for 2-5 seconds before they go elsewhere, perhaps to your competitor’s website. That’s why it’s so important to create a landing page which grabs attention and keeps it.