In 1996, Bill Gates uttered the oft-repeated phrase, “Content is king.” In the 20 years since, the web has expanded from about 100,000 websites to approximately one billion sites today. With all that information—and misinformation—it’s important that you have a strategy to ensure that the content on your website is from reliable sources.
They say time flies and that’s especially true when it comes to the amount of time you have to connect with someone who arrives at your website’s landing page. The opportunity to grab a visitor’s attention lasts for 2-5 seconds before they go elsewhere, perhaps to your competitor’s website. That’s why it’s so important to create a landing page which grabs attention and keeps it.
When developing a website to showcase your brand, it is essential to create a platform that shines the best light on your company. Grab your target audience’s attention by showcasing your achievements, engaging with customer communities, and remaining consistent with your brand image across all your online platforms. Make sure your website is creating the biggest impact possible.
Steve Forbes said, “Your brand is the single most important investment you can make in your business.” When you invest in your brand, you establish a recognizable symbol of your company’s value. In the digital age, branding online is the next step to increasing brand recall and building customer communities. Stand out from the clutter with a strong online brand presence.