Every profession has its own jargon—buzzwords used as shorthand, often using acronyms. One reason jargon is popular in almost every profession is for speed in communication. Unfortunately, jargon is also used to create a closed, hermetic environment where only those in the know can translate the jargon into meaningful terms.
It’s the end of another year, which means it’s a time when many companies like to predict marketing and advertising trends for the coming year. Back in January 2017, we predicted that video, chatbots, and personalization was going to be big that year, and our guess was arguably right on the money. Since the McFadden/Gavender prognosticators are clearly as good as any, we’re ready to reveal what will be the five hottest marketing and advertising trends in 2019.
You hear about Search Engine Optimization (SEO) all the time. You know it’s important, but do you know how it affects your business? SEO increases the traffic that’s directed to your website through search engine results. There are steps a company can take to make those search engine results more favorable, but that requires a strategy. Does your company have an SEO strategy?
Twenty years ago, the internet was only five years old, and was still a bit of a curiosity. In 1998, there was no Facebook and Google was a startup. Amazon had a web presence, but they just sold books. Back in the days when AOL ruled, if your company had a website, you were on the cutting edge. In the early years of the internet, websites were more of a vanity item than a marketing tool.