It’s no myth that the internet has had a significant impact on business. If you want proof, go to your favorite once-bustling mall and see how many stores have vanished. In the last two years alone, here’s a list that shows a fraction of the retailers who have filed for bankruptcy in the last three years and have either gone out of business or have closed a majority of their stores:
Don’t you love statistics? Everyday things that we never even think about can suddenly seem amazing when given as a statistic. For example, you may not think you talk on the phone much, but the average American spends six months of their life talking on the phone. And the next time someone tells you to be more active, tell them the average person will walk 75,000 miles in their lifetime. Statistics can put things in perspective.
Every profession has its own jargon—buzzwords used as shorthand, often using acronyms. One reason jargon is popular in almost every profession is for speed in communication. Unfortunately, jargon is also used to create a closed, hermetic environment where only those in the know can translate the jargon into meaningful terms.
It’s the end of another year, which means it’s a time when many companies like to predict marketing and advertising trends for the coming year. Back in January 2017, we predicted that video, chatbots, and personalization was going to be big that year, and our guess was arguably right on the money. Since the McFadden/Gavender prognosticators are clearly as good as any, we’re ready to reveal what will be the five hottest marketing and advertising trends in 2019.