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industry insights

Targeting Baby Boomers: Loyal Customers With Money to Spend

How to Increase Revenue: Remember the Baby Boomers!

According to Pew Research, 2019 is the year in which the largest demographic bulge in history—the baby boomers—slips to the number two spot as millennials become the nation’s largest living adult generation. Some believe millennials have already attained the top spot.

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Understanding the Wealth of Information in Google Analytics

Revealing the Wealth of Information in Google Analytics

It’s no myth that the internet has had a significant impact on business. If you want proof, go to your favorite once-bustling mall and see how many stores have vanished. In the last two years alone, here’s a list that shows a fraction of the retailers who have filed for

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How to Write Quality Web Content for a Skeptical Generation

Writing Quality Content for Skeptics

We all think of ourselves as being honest, so we expect others to believe the things we say. If we tell someone our age or where we grew up, we’d be shocked if they demanded proof. We want others to take us at our word. No proof required.

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Advertising Fundimentals—We Define the Jargon and Buzzwords

Advertising Fundamentals: Common Terms You Need to Know

Every profession has its own jargon—buzzwords used as shorthand, often using acronyms. One reason jargon is popular in almost every profession is for speed in communication. Unfortunately, jargon is also used to create a closed, hermetic environment where only those in the know can translate the jargon into meaningful terms.

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