Virtual reality has sparked imaginations for decades, whether the interest spawned from science fiction or the recent influx of VR gear on the market, it is capturing interest all over. In early February, AltspaceVR launched a virtual world for Samsung’s Gear VR with more than a dozen spaces each hosting events throughout the day. Users are playing party games together, attending comedy shows and concerts, participating in storytelling events, meditating, and even getting together for Dungeons & Dragons.
The 32nd Annual ADDY awards hosted by The American Advertising Federation Tucson were a huge success this year. The ADDY Awards are the advertising industry’s largest competition, attracting more than 50,000 entries every year. This competition recognizes and rewards creative excellence in the art of advertising. At the end of the night, McFadden/Gavender came home with a Silver ADDY for Westward Look Wyndham Grand Resort and Spa’s website design, Silver ADDY for a direct marketing piece for Sprouts Farmers Market, Gold for a Sprouts television commercial and Best of Show for Broadcast for the Sprouts commercial.