Marketing managers have a lot of options in for marketing tactics, which can make creating a cohesive marketing strategy difficult. Where should a company’s limited number of advertising dollars go? Should a marketing plan focus on web ads, email, mobile, social media, direct mail, print media, radio, TV, or pay-per-click? The answer is yes—all of them.
McFadden/Gavender recently became the proud recipient of another national award. For a video we created for SweetLeaf® Stevia Sweetener’s One Sweet Change ad campaign, we received an ADDY Award from the American Advertising Federation. This prestigious award annually attracts 40,000 entries from across the country, and winning is an honor that everyone in the company happily shares.
A few years ago, businesses began hearing the social media hype. Common knowledge said that businesses not on social media would be left behind, so your business got on Facebook and Twitter and you expected sales to go through the roof, but nothing changed. Sales didn’t increase one bit. Were you expecting too much from social media? Was the hype just a marketing scheme created by Mark Zuckerberg? The answers are probably Yes and No, respectively.
Envision this scenario: You need to have your appendix removed or the consequences may be fatal. You can do one of two things:
- You can hire a physician with years of appendix removal experience to do the job. The physician is an expert and the outcome will be positive.
- Using power tools and an online PDF of human anatomy, you can do the job yourself. The results will probably not be pleasant and may end in your untimely demise.