It’s no myth that the internet has had a significant impact on business. If you want proof, go to your favorite once-bustling mall and see how many stores have vanished. In the last two years alone, here’s a list that shows a fraction of the retailers who have filed for bankruptcy in the last three years and have either gone out of business or have closed a majority of their stores:
Every profession has its own jargon—buzzwords used as shorthand, often using acronyms. One reason jargon is popular in almost every profession is for speed in communication. Unfortunately, jargon is also used to create a closed, hermetic environment where only those in the know can translate the jargon into meaningful terms.
You’ve probably wondered what your company would have to do to rank in the first position in a Google search. That’s pretty prime real estate considering that companies landing in the top spot have a 200% higher click-through rate than the company that shows up in the number-two spot. So how do companies get that spot? It has everything to do with your domain authority score.
You’re probably very good at your job. You have an abundance of knowledge, skill, expertise, and experience, and you can’t think of any part of your job in which you are deficient. But I can name one thing in which you’re woefully lacking, and you’ll agree. You’re lacking a sufficient amount of time to do all the things you need to do to satisfy your customers.
