Anyone standing in a grocery store’s cereal aisle knows that the number of choices can be overwhelming. If you’re there to buy a box of Cap’n Crunch, you probably scan the shelves until you find your brand, you grab it, and move on. If you have a company that’s bringing
You may think that, because you don’t have a huge company with an enormous marketing budget, that using influencers is not something you can afford. The fact is, there are influencers for every budget that can reach any target audience. How important are influencers? LinkedIn reports that 75% of people
For those living in a world where print ads are the ultimate advertising medium, you may be shying away from using influencers based on several common, easily disprovable myths. For example, you may think that influencers are a fad and aren’t worth the investment. However, according to the Digital Marketing
Everyone loves celebrities, and if a celebrity we admire tells us to buy something, we’re more likely to do just that. It’s not just that we trust and believe the celebrity; we subconsciously transfer the positive feelings we have about celebrities to the products they’re endorsing. It’s like advertising’s version
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