![](https://www.mcfaddengavender.com/wp-content/uploads/2016/12/MG-blog-influencers-768x386.jpg)
Finding and Using Influencers
Imagine that I own a company which makes ice cream. If I told you that I make the most wonderful ice cream in the world, you’d probably have some doubts about the objectivity of that opinion. If several complete strangers told you that I make the best ice cream in