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industry insights

How Much Should You Expect From Social Media?

A few years ago, businesses began hearing the social media hype. Common knowledge said that businesses not on social media would be left behind, so your business got on Facebook and Twitter and you expected sales to go through the roof, but nothing changed. Sales didn’t increase one bit. Were

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Do You Have a Digital Strategy?

No matter what business you’re in, to be successful, you need to advertise. As much as 90% of what one owns—or has ever owned—was purchased because of advertising’s subconscious effects.

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Why Hire An Advertising Agency?

Envision this scenario: You need to have your appendix removed or the consequences may be fatal. You can do one of two things: You can hire a physician with years of appendix removal experience to do the job. The physician is an expert and the outcome will be positive. Using

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Avoiding the Obvious, Advertisers are Going Native

Internet users have so many reasons to be enraged. We’re all subjected to data mining, fraudulent websites, fake news, auto-play videos, too many APTRDNTBA (abbreviated phrases that really don’t need to be abbreviated), and so much more. Somewhere near the top of that list has to be the annoying interruption

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