Using Video as a Marketing Tool

Do you feel like you’re seeing a lot more online video today than you were a couple of years ago? It’s not just your imagination. Here are some startling facts:

How can video improve your bottom line?

Welcome Video

They say you don’t get a second chance to make a first impression, so make a positive impact in the minds of visitors with a video that’s appealing, intriguing, stunning or just plain wacky.


Video makes it seem as if a company is speaking directly to a single customer. Whether you want to create a whimsical image of your product, show your product’s features, or introduce a service you provide, a well-produced and memorable video can introduce your product to a global audience who will feel an immediate and intimate connection to your company.


We’ve all read confusing and complicated instruction manuals. Wouldn’t it be nice if someone could just show how to use Excel for something other than making lists? Tutorial videos can be short, yet still be instructional and extremely helpful. An entertaining and easy-to-follow product tutorial video will have your customers thanking you for teaching them about your product, without making them read a boring manual.

Personalized Email

When going through emails, it’s hard to skip one that pops-up in the preview window and seems to be a video that includes your name. Video email templates pull personal information—first name, last name, company name—from your email database and insert them into a video which the recipient will find engaging and flattering, and with a message they’ll be certain to remember.

Whether you include them on your website, in social media posts, or e-blasts, using video to make your brand more memorable is crucial in today’s video-centric world. If you lack the time or resources to add video to your marketing strategy, give McFadden/Gavender a call. Our team of marketing experts will be happy to create targeted videos that will reach current and future customers while staying within your budget.