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industry insights

Virtual Reality: Social Media Marketing Channel of the Future?

Virtual reality has sparked imaginations for decades, whether the interest spawned from science fiction or the recent influx of VR gear on the market, it is capturing interest all over. In early February, AltspaceVR launched a virtual world for Samsung’s Gear VR with more than a dozen spaces each hosting

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Facebook Contests: Fan Gates, Share Gates, Friend Gates and More

Marketers have been leveraging Facebook contests since the social network opened its doors to business profiles in 2007. Many types of Facebook contests exist — all with the same goal of creating more interaction between a brand and the consumer while also reaching new fans. This article aims to explain the

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