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industry insights

Why Hire An Advertising Agency?

Envision this scenario: You need to have your appendix removed or the consequences may be fatal. You can do one of two things: You can hire a physician with years of appendix removal experience to do the job. The physician is an expert and the outcome will be positive. Using

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Avoiding the Obvious, Advertisers are Going Native

Internet users have so many reasons to be enraged. We’re all subjected to data mining, fraudulent websites, fake news, auto-play videos, too many APTRDNTBA (abbreviated phrases that really don’t need to be abbreviated), and so much more. Somewhere near the top of that list has to be the annoying interruption

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What Makes a Successful Ad?

The more things change, the more they stay the same. The TV show Mad Men presented a world from 60 years ago that was unrecognizable in its styles, technology, and social mores. Yet, the advertising principals employed by Sterling Cooper’s marketing team are very familiar. While life changes quickly, the

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