It’s the end of another year, which means it’s a time when many companies like to predict marketing and advertising trends for the coming year. Back in January 2017, we predicted that video, chatbots, and personalization was going to be big that year, and our guess was arguably right on
If you don’t currently implement video in some aspect of your advertising or marketing strategy, here are some facts to mull over:
Growth hacking is a term currently being bandied about by marketing and advertising folk. It’s one of those phrases that the average person would have a hard time defining, even though the meanings of both words being used is clear. And yet, growth hacking is all the rage and if
Marketing managers have a lot of options in for marketing tactics, which can make creating a cohesive marketing strategy difficult. Where should a company’s limited number of advertising dollars go? Should a marketing plan focus on web ads, email, mobile, social media, direct mail, print media, radio, TV, or pay-per-click?
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