This summer saw the launch of seven new school websites across the state of Arizona, all designed and developed by the McFadden/Gavender digital team. The schools are part of the Arizona Charter School family and include three La Paloma Academy locations in Tucson, Heritage Elementary Schools in Glendale and Williams,
A quarter of a century ago, the internet was a year old and there weren’t any commercial websites. Here’s what the very first web page looked like, in all its primitive, minimalist glory:
Do you have a positive view of advertising? Do you think ads are honest and informative, or do you think that claims made in ads are exaggerated, inflated, or just plain untrue? Advertising often gets a bad rap, that can sometimes be deserved.
Creativity vs. data, right brain vs. left brain—what should guide your advertising strategy? Years ago, advertising was completely creative. The characters in Mad Men never discussed algorithms, biometrics, or clickstream analytics. They discussed ideas, conveyed through words and graphics.
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