Imagine that I own a company which makes ice cream. If I told you that I make the most wonderful ice cream in the world, you’d probably have some doubts about the objectivity of that opinion. If several complete strangers told you that I make the best ice cream in the world, you’d be more inclined to believe them. If Ben & Jerry—two authorities on the subject—told you that I make the best ice cream in the world, that opinion would be very believable. In that scenario, Ben & Jerry are authoritative opinion influencers.
The latest digital work of art from the McFadden/Gavender team is the all-new Westin La Paloma Resort & Spa website. The redesigned and improved site captures attention with large-scale and high-quality images, minimal text, and simplified navigation.
In 1996, Bill Gates uttered the oft-repeated phrase, “Content is king.” In the 20 years since, the web has expanded from about 100,000 websites to approximately one billion sites today. With all that information—and misinformation—it’s important that you have a strategy to ensure that the content on your website is from reliable sources.
Providing good customer service is important for every company. While most companies think they do a good job at responding to customers’ issues, customers don’t generally share that opinion. A recent study by Bain and Company shows that while 80% of companies believe they deliver superior customer service, only 8% of these same companies’ clientele would agree.
They say time flies and that’s especially true when it comes to the amount of time you have to connect with someone who arrives at your website’s landing page. The opportunity to grab a visitor’s attention lasts for 2-5 seconds before they go elsewhere, perhaps to your competitor’s website. That’s why it’s so important to create a landing page which grabs attention and keeps it.