Below are two captions for a photo showing a man hitting his thumb with a hammer. One caption tells the whole boring story, with no further exposition needed. The other tells a piece of the story and tries to pique the reader’s curiosity regarding the conclusion.
The more things change, the more they stay the same. The TV show Mad Men presented a world from 60 years ago that was unrecognizable in its styles, technology, and social mores. Yet, the advertising principals employed by Sterling Cooper’s marketing team are very familiar. While life changes quickly, the
Since the middle of the last century, most products and services have been marketed to an age demographic of 18-34, which today comprises 75.5 million people. The consumers in that age group set trends, and effective marketing and advertising strategies have to anticipate those trends, many of which are taking
Fifty years ago, consumers were fiercely loyal to products ranging from cars to colas. That loyalty was frequently baseless and often passed from one generation to the next. If I drove a Chevy, so would my offspring, and for years, the three U.S. automakers counted on it. When a variety
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