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Identifying Reliable Content Sources

In 1996, Bill Gates uttered the oft-repeated phrase, “Content is king.” In the 20 years since, the web has expanded from about 100,000 websites to approximately one billion sites today. With all that information—and misinformation—it’s important that you have a strategy to ensure that the content on your website is from reliable sources.



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Soft Spot to Land: Optimizing Landing Pages

They say time flies and that’s especially true when it comes to the amount of time you have to connect with someone who arrives at your website’s landing page. The opportunity to grab a visitor’s attention lasts for 2-5 seconds before they go elsewhere, perhaps to your competitor’s website. That’s why it’s so important to create a landing page which grabs attention and keeps it.


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Implement a Strategy for SEO Success

In search engine optimization strategy, there is no fix-all solution. Each brand and website has unique characteristics requiring different attention-points, key words, and content marketing. Despite website differences, however, there are a few key strategic elements every brand should implement in their SEO strategy in order to be successful.


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SEO in Today’s Internet Marketplace

Search engine optimization (SEO) has taken off in the digital age of Google and the demand for immediate information. Brands are scrambling to get their page at the top of the results, hoping for more clicks, more impressions, and, ultimately, more revenue. Not only will good SEO bring more hits, customers, and target audience members, but it will also get your company on the map. However, an over-aggressive approach to SEO or a misuse of key words for the sole purpose of being at the top of search engine results will deteriorate your brand’s reputable internet presence.