The American Advertising Federation Tucson hosted its 35th Annual ADDY Awards® this past weekend and McFadden/Gavender was honored with two awards for work done in 2015. With more than 200 industry peers in attendance, the M/G team took home a Silver ADDY for the packaging campaign of SweetLeaf® Liquid Stevia Sweet Drops™ 50ml, as well as the Silver ADDY for Sweet Drops 50ml packaging as a single unit.
The 2016 awards, presented March 12, marked the third year in a row that McFadden/Gavender has submitted entries and won multiple awards, since first participating in the 2014 awards.
A total of 340 entries competed in 102 categories, with 107 Gold, Silver, and Bronze awards presented to local advertising and media professionals for creative excellence in the art of advertising. Every entry was evaluated by a panel of judges who considered all creative dimensions.
AAF Tucson has had a presence in Southern Arizona since 1945. Proceeds of the competition support advertising enhancement through advertising education, advocacy groups, internships, and consumer awareness and public service programs.