We’re not going to waste your time telling you why you need Search Engine Optimization (SEO), but we will start by letting you know that almost 60% of search engine traffic goes to websites in the top three results, more than 36% of that traffic goes to the top result and more than 75% of Google users will never go beyond the first page of results! This means placing a website in the top results can be the difference between success and failure for a company.
For starters, ongoing search engine optimization is a must for any successful SEO campaign. Even if you are already placing in the top results, Google is constantly changing its algorithm (*bangs head against desk*) to prevent spam and search engine “hackers” from placing in the top results. This makes the optimization process even more important as you must monitor the ever-changing Google algorithm to make sure your website is as optimized as possible while also making sure your website isn’t breaking any of Google’s ever-changing rules. Breaking these rules can result in a drop in search engine rankings or even a complete ban from Google – imagine how much that would hurt your business!
Dynamic, dynamic, dynamic
Google’s algorithm is designed to think as much like a person as computerly possible (yes, we make up words around here). Would you want to visit a website with static, never-changing content? Well, neither would Google. Because of this, adding new content to your website on a regular basis is extremely important – no one wants to visit a dead website!
Teach me! Teach me!
Instead of placing emphasis on websites with multiple instances of the same keyword (keyword density), Google is placing a positive emphasis on websites that offer informative/educational content. If your website strictly attempts to sell a product or service, your search engine scores will be negatively affected. This has made things such as blogging and social media important tools in the battle for better search engine rankings.
Content Management System
Whoa, whoa, whoa. So adding informative content on a regular basis is important?! Doesn’t that take a lot of time? Nope. Not with the use of a Content Management System (CMS).
A CMS allows changes to be quickly made to the website by anyone – even those with limited web knowledge. Changes that used to take hours to complete can now be done in minutes. This not only helps improve SEO rankings, but also decreases the cost of website maintenance.
It’s all about the user – safeguarding for the future
The days of keyword stuffing are over. As we mentioned earlier, Google attempts to think like a human as much as possible. This means designing your website to offer the best User Experience (UX) possible will not only increase search engine performance now, but will also safeguard your website against any future search engine algorithm changes.