Category: Featured Posts

Predicting Marketing Trends for the Coming Year

It’s the end of another year, which means it’s a time when many companies like to predict marketing and advertising trends for the coming year. Back in January 2017, we predicted that video, chatbots, and personalization was going to be big that year, and our guess was arguably right on the money. Since the McFadden/Gavender prognosticators are clearly as good as any, we’re ready to reveal what will be the five hottest marketing and advertising trends in 2019.


8 Tips for a Better Trade Show Experience

A trade show can be the most important thing you do all year, but it is not an inexpensive commitment. How can you make your investment pay off, not only in terms of sales but in precious face-to-face time?

With top food and grocery shows coming up – including the produce industry’s Fresh Summit (Oct. 18-20), the natural industry’s Supply Side West (Nov. 12-16) and Expo West (March 6-9), Winter Fancy Food (Jan. 19-21), and Summer Fancy Food (June 29-July 1) – here are some tips from years of experience from all of us at McFadden/Gavender.